AADE - establishing distinction
MKB REBRANDS TO REGAIN RELEVANCE AND RECLAIM MEMBERSHIP
The American Association of Diabetes Educators—MKB lead the organization through a complete rebrand, timed to coincide with their headquarters move. The new identity is a more current design, reminiscent of the previous logo. The circular motif that surrounds the ‘E’ serves to accent the word ‘Educators’ within their name, further distinguishing this group from other diabetes organizations. In reinventing their marketing materials, MKB developed a tighter consistency of image and clarity of message, creating a strengthened brand with a “members first” mentality. Now focused on growth and member engagement, we are partnering with the AADE and their Education and Research Foundation to advance the profession and the professional lives of the individuals who contribute to its success.
The American Association of Diabetes Educators—MKB lead the organization through a complete rebrand, timed to coincide with their headquarters move. The new identity is a more current design, reminiscent of the previous logo. The circular motif that surrounds the ‘E’ serves to accent the word ‘Educators’ within their name, further distinguishing this group from other diabetes organizations. In reinventing their marketing materials, MKB developed a tighter consistency of image and clarity of message, creating a strengthened brand with a “members first” mentality. Now focused on growth and member engagement, we are partnering with the AADE and their Education and Research Foundation to advance the profession and the professional lives of the individuals who contribute to its success.
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