American Society for Clinical Pathology
MKB RE-ESTABLISHES MEMBER VALUE THROUGH MEANINGFUL COMMUNICATIONS CHANNELS
An 80+ year old organization, ASCP was in the process of restructuring when they engaged MKB. Tight fiscal scrutiny prompted them to re-address all marketing and membership communications. ASCP committed to re-define its brand, re-connect with its more than 140,000 members and re-establish its value with all audiences. MKB performed a complete rebranding initiative—a coordinated re-organization, redesign and implementation of all Education, Publication, Certification and Advocacy materials and marketing. In addition we developed, branded and marketed the Leadership Exchange Annual Conference for lab managers.
An 80+ year old organization, ASCP was in the process of restructuring when they engaged MKB. Tight fiscal scrutiny prompted them to re-address all marketing and membership communications. ASCP committed to re-define its brand, re-connect with its more than 140,000 members and re-establish its value with all audiences. MKB performed a complete rebranding initiative—a coordinated re-organization, redesign and implementation of all Education, Publication, Certification and Advocacy materials and marketing. In addition we developed, branded and marketed the Leadership Exchange Annual Conference for lab managers.
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