ASCP - re.member initiative
MKB HELPS CREATE MULTI-YEAR REVENUE STREAM WITH INNOVATIVE PROGRAM AND VIDEO
MKB developed and delivered a membership initiative for ASCP aligned with recertification. It is a personalized on-line planning and delivery mechanism designed to: Map certification requirements, Manage earned credits, Provide at-a-glance-progress, Deliver on-demand/on-line education, and Automatically submit and track the recertification application. Simple, convenient and affordable. MKB developed the brand, key functionality requirements, all on- and off-line communications, the website interface, advertising, rollout plan, introduction at the Annual Meeting, and non-member extension concepts. And, we created a dynamic video geared to the 25-35 year old audience explaining—and selling—the program.
MKB developed and delivered a membership initiative for ASCP aligned with recertification. It is a personalized on-line planning and delivery mechanism designed to: Map certification requirements, Manage earned credits, Provide at-a-glance-progress, Deliver on-demand/on-line education, and Automatically submit and track the recertification application. Simple, convenient and affordable. MKB developed the brand, key functionality requirements, all on- and off-line communications, the website interface, advertising, rollout plan, introduction at the Annual Meeting, and non-member extension concepts. And, we created a dynamic video geared to the 25-35 year old audience explaining—and selling—the program.
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