US LABS - a vision for the future
MKB COMPLETES COMPREHENSIVE REBRAND FOR INDUSTRY LEADER
US LABS redeveloped its vision—“to become the leading oncology reference laboratory”—and revised its mission statement—“we recognize that behind every sample there exists a patient and a family.” These words and concepts drove MKB’s comprehensive rebranding and redevelopment of all online and print marketing and communications, led by an umbrella advertising campaign in the industry’s key publication—CAP Today. Supporting their aggressive growth goals, the underlying architecture of the campaign directed messaging to each of 5 distinct target groups, while conveying the US LABS vision for the future of oncology management. View the USLABS website.
US LABS redeveloped its vision—“to become the leading oncology reference laboratory”—and revised its mission statement—“we recognize that behind every sample there exists a patient and a family.” These words and concepts drove MKB’s comprehensive rebranding and redevelopment of all online and print marketing and communications, led by an umbrella advertising campaign in the industry’s key publication—CAP Today. Supporting their aggressive growth goals, the underlying architecture of the campaign directed messaging to each of 5 distinct target groups, while conveying the US LABS vision for the future of oncology management. View the USLABS website.
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